Your success in business depends on making sales. Without enough sales to maintain the business and your lifestyle all you really have is an expensive hobby. To maximize your sales potential, you want to focus on attracting people in your target market to your business.
What is a Target Market?
Your target market is the group of people who are most likely to be interested in your product or service. This group is often defined by a combination of demographics such as their gender, age, income and educational level. Although there often is overlap, target markets vary from business to business and product to product.
Once you have created a definition of your target market, you can use a variety of social media tools to help you connect with them. Here are a few Twitter applications that will assist you in identifying your target audience so you can market your product or service more effectively.
1 - Twitter Local: This is an Adobe Airapplication that allows you to filter the public Twitter streams based on location. So if you were looking for someone in your local area, you would simply enter your city and state and you will be presented with a stream of users who live close to you. This is great for businesses who want to market to their local customers.
2 - Twellow: This is a directory created by the producers of WebProNews that categorizes Twitter users by topic. So if your target market were people who have an interest in social media, you would click through their list of categories until you found the appropriate one. Clicking on it will bring up a list of all the people tweeting about that topic.
3 - Twollo: This is an application that lets you track conversations based on keywords. You can follow the discussion of specific topics related to your business. For example, as the owner of an online shopping portal, I look for people who shop on the internet or who may be looking for good deals online.
4 - Tweetbeep: This Twitter tool is similar to Twollo except you are sent email alerts every time someone mentions the keyword you entered. You can also use this to keep track of who is talking about you, your company and your products.
5 - WhoShouldIFollow: This tool analyzes who you are currently following and gives you a list of other users who are similar that you might like to follow. If your follow list is already full of people in your target market, this tool can help you reach more people in the same category.
Finding and connecting with your target market is a much easier task when you use social media tools to help you. By selling to people who are interested in your product or service, you'll have an easier time building the profitable business you want.
What is a Target Market?
Your target market is the group of people who are most likely to be interested in your product or service. This group is often defined by a combination of demographics such as their gender, age, income and educational level. Although there often is overlap, target markets vary from business to business and product to product.
Once you have created a definition of your target market, you can use a variety of social media tools to help you connect with them. Here are a few Twitter applications that will assist you in identifying your target audience so you can market your product or service more effectively.
1 - Twitter Local: This is an Adobe Air
2 - Twellow: This is a directory created by the producers of WebProNews that categorizes Twitter users by topic. So if your target market were people who have an interest in social media, you would click through their list of categories until you found the appropriate one. Clicking on it will bring up a list of all the people tweeting about that topic.
3 - Twollo: This is an application that lets you track conversations based on keywords. You can follow the discussion of specific topics related to your business. For example, as the owner of an online shopping portal, I look for people who shop on the internet or who may be looking for good deals online.
4 - Tweetbeep: This Twitter tool is similar to Twollo except you are sent email alerts every time someone mentions the keyword you entered. You can also use this to keep track of who is talking about you, your company and your products.
5 - WhoShouldIFollow: This tool analyzes who you are currently following and gives you a list of other users who are similar that you might like to follow. If your follow list is already full of people in your target market, this tool can help you reach more people in the same category.
Finding and connecting with your target market is a much easier task when you use social media tools to help you. By selling to people who are interested in your product or service, you'll have an easier time building the profitable business you want.
Stacy Kinney is an Internet Network Marketing and Social Media coach. She teaches the most effective methods for lead generation on the internet today. For more tips and tools you can use to take you business to the next level of success visit:
http://RockYourBusinessOnline.com
Follow Stacy on Twitter.
http://RockYourBusinessOnline.com
Follow Stacy on Twitter.
Article Source: http://EzineArticles.com/?expert=Stacy_Kinney
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