Affiliate Marketing - What It Is? --- By Carmen Matthews

What is affiliate marketing? To describe it in simple terms, it is a way to make money online where a person, as an online publisher, receives benefits for helping other businesses promote their website, products, and services. This can be done by providing links to the business being promoted through an affiliate's own blogs or website.
According to a recent survey made in a popular blog site, 29% of bloggers and blog readers regularly engage in affiliate marketing activities while 24% say they sometimes do it. On the other hand, 27% said that they have never done it or used their blogs for that purpose. 6% said that they used to engage in the activity but have stopped for various reasons; while 14% have no idea on what it is.
There are many ways of promoting a business, the most common of which is to provide links to the business on the affiliate's website or blog posts in exchange for commissions when the referrals actually make a purchase. Other programs pay for referrals who act positively on calls for action made through your website such as subscribing for a newsletter or participating in an online survey, where they leave their email address or other contact information.
Normally, the fees for referrals come in the form of commissions which are usually a percentage of a consummated sale, but may also be a fixed amount paid for each conversion. In affiliate marketing, conversions are usually monitored using a link with an embedded code known only to the advertiser who then tracks the source of the conversions, often through cookies. In some other cases, the advertiser may give the publisher coupon codes for use by their readers. The coupon codes are then used in tracking conversions.
A lot of advertisers prefer to use affiliate marketing to promote their products and services primarily because of two reasons:

1. With this marketing method, advertisers do not have to worry about unnecessarily paying for promotional expenses because they only have to pay whenever there is a conversion. This means that they get a lot of advertising mileage from their network of affiliates that help boost overall sales, while making minimal spending for overhead expenses by paying the affiliate marketers only for the actual sales they make.
2. Advertisers are likewise aware that a lot of web publishers prefer to be affiliate marketers simply because products that are relevant to their own websites can help boost their earnings way beyond what other advertising schemes such as cost per click or cost per impression, can do.

Affiliate marketing works best when trust is established between the publisher and its audience or followers. This is why such programs are very profitable for bloggers who have a huge following as they can easily recommend products or services to their readers. However, this can also work against the blogger as he risks breaking his readers' trust by promoting the wrong products. A blogger therefore must be careful in selecting an affiliate marketing program to join, and which products to promote.

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Top 5 Tips For Affiliate Marketing Success --- By Patrick Itumo

Prior to the advent of the internet, affiliate marketing had existed and will always be there with all the money to be made. I am going to highlight the top 5 tips for affiliate marketing success.
1. Adopt a Strategy
In order to move forward with your affiliate marketing, you must adopt a strategy that will enable you excel in your chosen niche or product. Find out about your competition and adopt strategies that will improve your profit.
2. Get a Well Laid Out Plan
Map out time and draw appropriate steps which you will take in order to achieve your aim of promoting and selling your product. The business of affiliate marketing requires tracking and orderliness, and this means you should prepare well.
3. Begin Immediately
Having read all the e-books and now sure of your self, it is time to begin without further delay. It is only you that will decide. Make your mistakes and learn from it.
4. Get More Education
Top affiliates never get tired of learning and getting more education. Ensure that you get a periodic update and add to what you already know. The internet is very dynamic and full of resources that will position and re-position you for more success.
5. Get Traffic
You will not just make sales or succeed in your marketing by selecting products. Get people to know about your products and services. Writing quality articles and submitting to article directories remains one sure way to drive traffic and get your site noticed.
It is essential to stay abreast of what is happening in the industry. Others will surely be ahead of you, learn abd earn from your competitors.

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