Wednesday, March 31, 2010

Aweber autoresponder CEO part 2 Building Your Customer Base

----------- Part 2 of Tom Kulzer's article below. -------------

What follow up method really works?

Following up with each lead individually, multiple times, but at
set intervals, and with pre-written messages, will dramatically
increase sales! Others who use this same technique confirm that
they have all at least doubled the sales of various products! In
order to set this system up, though, you need to do some planning.

First, you'll need to develop your follow up messages. If you've
been marketing on the Internet for any length of time, then you
should already have a first informative letter. Your second letter
marks the beginning of the follow up process, and should go into
more detail than the first letter. Fill this letter with details
that you didn't have the space to add to the first letter. Stress
the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include
lists of the benefits and potential uses of your products and
services. Write each letter so that your prospects can skim the
contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of
in your prospect's mind. Make a special offer, giving him a
reason to order NOW instead of waiting any longer. After reading
these follow up messages, your prospect should want to order

Phrase each of your final 1 or 2 follow up messages in the form of
a question. Ask your prospect why he hasn't yet placed an order?
Try to get him to actually respond. Ask if the price is to high,
the product isn't the right color or doesn't have the right
features, or if he is looking for something else entirely. (By this
time, it's unlikely that this person will order from you. However,
his feedback can help you modify your follow up letters or
products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their
content. You don't want one prospect to receive a follow up the day
after he gets your initial informative letter, while another
prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is
requested, and send the first follow up 24 hours afterwards. You
want your hot prospects to have information quickly, so that they
can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart.
Your prospect is still hot, and is probably still shopping around!
Tell him about the benefits of your products and services, as
opposed to your competitors'. You will make the sale!

Send the final follow up messages later on. You certainly don't
want to annoy your prospect! Make sure that these last letters are
at least 4 days apart.

Following up effectively seems complicated, but it doesn't have to
be! So many potential customers are lost because of poor follow up
- don't you want to be one of the few to get it right?

----------- ^^ End of Tom's Article ^^ -------------

This article is what has helped me to develop an email list.
At this time I am not even worrying about sales, yet.
Getting the email list building system set up is my prime directive at this time.
Aweber is my choice of autoresponder.

CLICK HERE to go to Awebers site to get all the info.

Aweber has free easy to follow video tutorials on how to set up your email messages, build the optin form your visitors will use to join your email list and a regular newsletter that they use to inform you what to do next, in your quest for online income.
Aweber is the top of the line autoresponder that many of the gurus use.

Hope this post was useful. To stay informed please join my email list through my optin form on this page to the right. It is entitled "Manmademoney"
Let's make online income so we can kiss our JOBS goodbye!!!!

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