Thursday, March 25, 2010

Tom Kulzer CEO Aweber On Consistency

Your web business probably gets product inquiries from potential
customers around the globe. Inquiries come via e-mail and your web
site, and you try to send information to each hot prospect as
quickly as you can. You know that you can drastically increase the
likelihood of making a sale by satisfying each person's need for
information quickly!

But, after you've delivered that first bit of information to your
prospect, do you send him any further information?

CLICK HERE for info on how the pro's do it!

If you are like most Internet marketers, you don't.

When you don't follow that initial message with additional
information later on, you let a valuable prospect slip from your
grasp! This is a potential customer who may have been very
interested in your products, but who lost your contact information,
or was too busy to make a purchase when your first message reached

Often, a prospect will purposely put off making a purchase, to see
if you find him important enough to follow up with later. When he
doesn't receive a follow up message from you, he will take his
business elsewhere.

Are you losing profits due to inconsistent and ineffective follow

Following up with leads is more than just a process - it's an art.
In order to be effective, you need to design a follow up system,
and stick to it, EVERY DAY! If you don't follow up with your
prospects consistently, INDIVIDUALLY, and in a timely fashion, then
you might as well forget the whole follow up process.

Consistent follow up gets results!

When I first started marketing and following up with prospects, I
used a follow up method that I now call the "List Technique." I had
a large database containing the names and e-mail addresses of
people who had specifically requested information about my products
and services. These prospects had already received my first letter
by the time they requested more information, so I used the
company's latest news as a follow up piece.

I would write follow up newsletters every now and then, and send
them, in one mass mailing, to everyone who had previously requested
information from me. While this probably did help me win a few
additional orders, it wasn't a very good follow up method. Why
isn't the "List Technique" very effective?

    * The List Technique isn't consistent. Proponents of the List
Technique tend to only send out follow up messages when their
companies have "big news".

    * List Technique messages don't give the potential customer any
additional information about the product or service in question. He
can't make a more informed buying decision after receiving a
newsletter! If someone is wondering whether your company sells the
best knick-knacks, what does he care that you've just moved your

    * List Technique messages convey a "big list" mentality to your
potential customers. When I used to write follow up messages using
the List Technique, I was writing news bulletins to everyone I
knew! I should have been sending a personal message to each
individual who wanted to know more about my products.

By Tom Kulzer CEO of Aweber

The above article is part one of a two part article by the top man at Aweber autoresponder. 

Aweber  is the most comfortable email list building/organizing/optin form generating/sequence email product/service this internet marketer has ever been affiliated with. You use Aweber for the automation of your online communications with your customers.

When you first get going with online income you will need to accumulate your customer list.
Your customer list will be a collection of people you have had contact with through your online actions.

Blogging and social media like twitter/Facebook/My Space and all the other web 2.0 sites that you make contact on, will be organized for you through your autoresponder aka Aweber account.
You'll drive your customers or future customers to an optin form that is on all of your sites/pages.
This optin form, that you'll generate through the Aweber optin form generator, is part of your service you will have available through your Aweber account.

The Money is in your Relationship you will develop with your list, through Aweber's services.

Til next time Enjoy and be Happy

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