Monday, December 19, 2011

How to Increase Twitter Traffic -- By Sam Salazar

Hi,  Welcome & Happy Holidays

This article talks about how twitter is used as one part of our traffic generation machine.
It would be well to note that for our Online Income oriented visitors:

Twitter is free, of course, it is one social media site/platform we use to grow our organic traffic.
Organic traffic = is traffic grown by non paid ways, directed as you please. ex: towards your offer$
This article is focused on getting & growing organic traffic from twitter as one of our main ways to realize our goal of  
  Online Income
By Sam Salazar

It's no secret that social media actually brings millions of visitors to thousands of websites out there, right? No, it isn't a secret, really. But look at the proportion: millions of visitors for only thousands of websites... That sounds uncompensated... Looks like not even a 10% of the blogs / sites on the net are profiting from social traffic at all. That's why today I'd like to share some thoughts about how to increase Social Media traffic, more concretely, how to increase Twitter traffic. Since Twitter was born back in 2006, the number of bloggers, business and even celebs who decided to sign up has been growing steadily. Although it has several uses, Twitter can be used as a marketing tool, either to promote a product, an event or a blog / website.
Obviously, the quantity (attention: not the quality) of the traffic received from Twitter will vary depending on the amount of followers we have, and how we have gotten them (check my Twitter experiment about the Twitter Massive Follow system), but there are certainly some tips that can be applied in order to increase the chances of getting a click and having a visitor coming straight to our site.
Anyway before starting let me tell you that you should worry about building a loyal followers list, not about building a huge number. I guarantee you a small but loyal group of followers will result on a much better click rate than a huge "follow me or I will unfollow you" group. And what we really want is a high conversion rate, not just visitors that will only make our bounce rate higher.
Tips to increase Twitter Traffic
Disclaimer: This isn't going to be a magic formula. Thanks.
Tip number one - Caught your reader's attention:
This is really very important.
1) Titles: (or in this case, the text that goes before or after the Twitter link) Each Twitter account follows an average of 1000 guys (ok, this is totally wrong, but it helps my purpose) and those 1000 guys are sending 10 tweets per day, that will result on 10'000 tweets that the owner of a Twitter account will have. That said (again, this is just a guess, an example) you need your Tweet to be original and eye catching, else, chances are you won't get a single click. But what can be defined as a good title?
It really depends from the viewpoint we see it. In this case we need a title that's shocking, something that wakes up our reader's curiosity. This can be achieved by writing that really sounds original or something that can't be seeing everyday but without cheating (don't write: see this pig with wings flying across Facebook offices). Get the point? Writing "aggressively" suing caps or!!!! will work too, just don't overdo it because most people associate that kind of strategy with spam (really).
Tip number two: Play it fair
And be patient. In order to get real Twitter traffic you need to have real followers, and not the bunch of follow me or I'll unfollow you users. Having a counter indicating you have 30K followers may be great to get respect and reputation, but really, why would you want such a huge army if none of them are even interested in what you tweet about? Apart from that, even if it's your lucky day and receive, let's say, 200 visits from those 30K, get real: those are will only increase your bounce rate, again. Having only 60 followers may look like you.
Tip number three: Be personal
I consider it really IMPORTANT to give your Twitter account a personal touch. I've seen hundreds of Twitter accounts sharing "business - only" tweets, and, with the time, it turns to be really boring. If people would only want to see what happening around your blog they would just visit it every, let's say, three days and that's all. If people are following you on Twitter it's because they would also like to see how a blogger's life is, despite you're a pro or a regular blogger. Share personal thoughts, upload a nice picture from how the sunset looks like from home... Keep your Twitter account personal, unless you clearly state it's only a business account. Having a personal design and not just the ones that comes set up with your twitter account will help too.
Tip number four: Cooperate with the community.
Blogging is an activity which is based on the community, readers and blogger cooperate to help each other and that's what makes blogging so profitable: readers learn and the blogger profits at the time he/she learns too. If you cooperate, you will receive help too, and that universal rule can be applied here. Retweeting some of your fellow bloggers posts may encourage them to retweet some posts of yours too, that will lead your post to be exposed to a tremendous audience. Don't wait till someone just retweet one of your posts (which actually can obviously happen). It's you who needs to take the first step.
Tip number five: Offering bonuses.
This is a great way to increase clicks and retweets. Offering bonuses will surely encourage your followers and readers to spread your tweet amongst the tweetsphere. An example of good bonus may be an entry for a drawing. Be creative. You can actually see who retweeted your tweets, so it's easy to track the draw. There are surely more ways to increase your Twitter traffic but unfortunately my mind can't remember them as of now. Would you help me? If you have more ways please drop a comment with it, I'll update the post and link to your blog with a dofollow link.
Thank you all for reading.
Sam Salazar is the founder and editor of Easy Blog Tips, a Blog Tips blog.
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